活动主题:
How much do you really know about the ads that target you every day? How much do they influence your decisions, from the products you buy to the brands you trust to the way you dress, act and think? Let's have an insightful discussion where we’ll explore the psychology behind advertising, from the tactics used to grab attention to the strategies that influence your choices without you even realising it. We'll dive into the rise of targeted and personalised marketing, examining how data is used to tailor ads specifically to you and whether it’s pushing the boundaries of personal privacy.
Along the way, we’ll also tackle some important ethical questions—how far is too far when it comes to using psychological insights to manipulate consumer behaviour? Is personalized advertising always a bad thing, or can it benefit both businesses and consumers? This discussion will provide a critical look at the power of advertising in modern society, helping you understand its impact while developing a sharper awareness of how your choices are shaped. Whether you're a consumer looking to make smarter decisions, a professional interested in the marketing industry or just a curious soul, this conversation will be both eye-opening and thought-provoking!
你对每天接触到的广告了解多少?这些广告对你的决策有多大影响,从你购买的产品、信任的品牌,到你穿衣、行动和思考的方式?让我们来一次深入的讨论,探索广告背后的心理学,从吸引注意力的手段到在你不经意间影响你选择的策略。我们将深入探讨个性化和定向广告的兴起,了解数据如何被用来量身定制广告,以及这是否在挑战个人隐私的界限。
在此过程中,我们还将讨论一些重要的伦理问题——当利用心理学洞察来操控消费者行为时,何为“过分”?个性化广告是否总是有害,还是能同时造福企业和消费者?本次讨论将带你深入了解广告在现代社会中的强大力量,帮助你在理解其影响的同时,提升对自己选择的认知。不论你是希望做出更明智决策的消费者,对营销行业感兴趣的专业人士,还是纯粹好奇的旁观者,这场对话都将充满启发与深思!
我们每天都有不同主题的英语社交活动,欢迎加入我们Club一起玩!
由于场地限制,及考虑到每位参与者应享受的环境与互动,
本活动不接受空降,名额有限,请提前报名确定。
如本次发布的活动已经举办完成,可联系我们了解近期即将举办的活动哦!
Popcorn Club
一家成立于上海的英语社交俱乐部
我们说英语,见朋友,聊各国文化;
我们聊热点topic,学酷炫skill,玩主题party;
我们成立的初衷就是让更多学英语的人能够开口说英语,并带着英语背后的西方文化说有料的英语。
在这,你可以提高英语口语,可以和来自各国的host了解他们本地真实的文化,还可以和我们的特邀世界嘉宾学习各种技能。最关键的是,大家通过在活动中观点的激烈碰撞和技能学习中的互帮互助中建立信任,培养感情,私下约约火锅,骑骑车,遇见最志同道合的一群朋友,我们就是你在城市里最有归属感的大家庭!